Useful entry tips – from FEIEA’s IC award judges

FEIEA’s European IC awards – what are the judges looking for – here’s what our Slovenian judges say:

“A winning entry needs to be outstanding and innovative but also contribute to company’s objectives. One hit wonders can be tempting and attractive, but if they do not support an established tone of communication they are not bringing measurable results in the long run. ”
Anja Potočnik, Specialist for Media and Internal Communications, SIJ Group, Slovenia.

“I look out for the out of the box ideas that work for the intended audience and meet business goals. Most important though, is the effectiveness of the communication. An entry that presents evidence of measured effects is always more convincing.”
Mateja Edelbaher, internal communications specialist, My Communication, Slovenia.

Entry deadline is 13 October – there’s still time to enter! Go to our Awards page to download the entry pack and for class details.