70th anniversary for Italy’s ASCAI marked by summit
Turin’s towering Grattacielo Intesa Sanpaolo business centre hosted ComunicaImpresa 2025 the annual summit of corporate communication professionals, marking the 70th anniversary of ASCAI (Associazione per lo Sviluppo della Comunicazione Aziendale in Italy).
This milestone event gathered communications experts, managers, and scholars to reflect on the evolving landscape of business communication under the theme “In Media stat Virtus? Communication Tools at the Crossroads Between Human and Digital.”
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Italian association reveals 2025 media trends report findings
Findings from the ASCAI MEDIA TRENDS 2025 Report, ‘Tools at the Crossroads Between Human and Artificial’, were presented in Turin this month with the aim of exploring how the digital revolution is impacting corporate media systems, business communication models, and the professional skills of communicators.
Turning the traditional approach to research on its head, the study promoted by Italian association and FEIEA member, ASCAI, involved a survey of over 70 corporate communication managers, before opening up to development perspectives analysed by three experts – presented at the one-day event.
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